2018 social identity comes to life in primary colors pulled straight from the brands icon, Jack Box.

At Jack in the Box, social wasn’t just about food photography, it was about attitude. I helped shape the brand’s entire look and feel across digital channels, bringing a distinct visual voice that mixed irreverence, color, and play.

As lead art director on the social account, I built an entire visual system from scratch; designing, illustrating, animating, and shooting everything in-house. I personally led all tabletop shoots and developed an extensive asset library to keep content fast, flexible, and consistently on-brand.

From quirky TBT GIFs to hand-drawn illustrations, I experimented constantly to keep the feed surprising and human. This project taught me how to think like a mini content studio.

Agency: David&Goliath 2018

TAP to Play

Instagram Story Series based on user behavior. Keep tapping to ruin your diet and screenshot for your Jack in the Box alter ego.

TBT MASH-UPS

Our audience consisted of Gen Z and Millennial gamers. Two groups that are very nostalgic for the 90s. We reminded them of their love of old skool gaming with fun animations every Thursday. I concepted, illustrated, and animated the series.

Brand Building Posts

Visual Identity is unrolled through evergreen posts throughout the year.

Find out all the wacky ways, you can enjoy your free burger.

how do you do fellow kids?

A brand tries really hard to look like it’s not trying hard at all. ‘Tripping Through Time’ is classical art turned into funny visual reworks. ‘Tripping Through Time’ is a product of the Internet™. I was tasked with creating branded memes without third-party content, or the use of people.

Thanks for checking out our yummy, snackable content!