This spot started as a lifeless brief: minimal budget, no shoot, and a mandate to use only stock footage and stills. Instead of accepting “filler,” We pitched a concept inspired by the classic Animaniacs “Good Idea / Bad Idea” gag. A simple structure that let humor, performance, and editing do the heavy lifting.
Protect What You Don’t Expect
I art directed the campaign, crafting mini stories that contrasted the right way to use AHS’s services with the hilariously wrong way. Because we had no live-action shoot, the creative challenge became selecting and transforming existing footage into something that felt intentional, funny, and brand-right.
The spot exceeded expectations. Not only internally, but with the client. They were so pleased with how much craft and personality we delivered on a shoestring budget that they increased their broadcast media spend to keep the commercial on air longer than originally planned.
