Creator + Art Director based in NYC
Bloom Queen
Spring Campaign 2022.
I conceived, wrote, pitched, and sold the campaign — a spring anthem about imagination, synchronicity, and everyday magic. The story follows a little girl who believes her flower has the power to make the world around her bloom. I led the creative development from concept through production, collaborating closely on set design, wardrobe, and product styling. Nearly every item on screen — from food to furniture — was sourced through Walmart, reinforcing the brand’s role in everyday wonder.
role: concept; art direction
walmart in-home Photography and Video
Spring Campaign 2024.
For InHome Lifestyle (Spring 2024), I led the production of a lifestyle content library to support Walmart’s InHome grocery delivery service. Partnering with the photographer and talent, I directed a series of stills and social videos that captured the warmth, ease, and trust of the brand’s in-home experience. The result was a cohesive visual language that humanized a tech-driven service, making it feel intuitive and inviting.
