ARBY’S “Sensory Overload”

Role: Writer / Associate Creative Director

With Arby’s, I got to flex one of my favorite muscles: simple, strong storytelling with a signature voice. I wrote the script for the spot featuring the iconic narration of Ving Rhames, shaping the cadence, humor, and rhythm to align with Arby’s unmistakable brand tone.

This was one of those projects where “basic” work becomes a test of craft. Clean, tight writing and straightforward visual communication .

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Lowe’s: MYlowe’s REWARDS

Role: Writer / Associate Creative Director

Lowe’s needed a series of bilingual :15s and :30s that felt natural, culturally grounded, and consistent across English and Spanish. I concepted the scenarios, wrote the scripts, and handled the full Spanish-language adaptations,not just translations, but performance-calibrated rewrites built to match timing, tone, and emotional beat structure.

I also partnered closely with production to refine visual tone, performance notes, and narrative pacing across multiple deliverables. It was an intricate project with a lot of moving parts: scripts, VO, camera notes, talent direction, and alignment across teams.