Ogilvy 2017
Role: Art Director, Concept
Writer: Reid Masimore, Concept
ECD: John Long
Press:
Adweek (Editor’s Pick)
Forbes - Herstory
Mabbly - Best Digital Ads of 2017
Target Marketing - Women Dig Science Too
Smart Brief
A portrait series designed to reframe who belongs in science.
I conceived this campaign as a visual ode to women in STEM. Drawing inspiration from Annie Leibovitz–style portraiture, where every detail carries emotional weight. I wanted girls to literally see themselves reflected in these women: scientists, mothers, innovators, each captured like a living museum portrait.
I led the creative development, choosing the director and shaping the aesthetic. From the soft, painterly lighting to the symbolic set design that elevated their environments into something timeless. The result was an intimate fusion of truth and beauty. A campaign that made chemistry feel deeply human.
Marie Curie
The first woman to win a Nobel Prize, Marie Curie coined the term radioactivity and discovered Radium and Polonium. See her story and watch the Chemours science series at https://chem.rs/2zBygIX.
Josephine silone yates
The first black woman to hold a professorship at any US college, Josephine Silone Yates eventually went on to head the college science department. See her sotry and watch the Chemours science series at https://chem.rs/2zBygIX.
Mary engle pennington
The refrigeration engineer and creator of the cold chain, Mary Engle Pennington was one of the famous faces of chemistry. See her story and watch the Chemours science series at https://chem.rs/2zBygIX.
