What do you do when health advice comes across like Charlie Brown's teacher to your target audience? You figure out how to speak in the right way to all the right people.
Meet Marty and Sal, a couple of talking fish, created to comically educate unhealthy men about high triglycerides. Our funny fishes star in numerous episodes on YouTube, and through our website loved ones are encouraged to send a "fish slap," to shame their unhealthy eater into doing better. Pinterest boards targeted the wives and a lively twitter account engaged, entertained and educated adult children about high triglycerides. The results? Blew the pharma benchmarks right out of the water. Take a look for yourselves.
ECD: Carlos Rique
Art Director: Leslie Diez
Cannes Grand Prix : Pharma
Cannes Shortlist: Social (me)